Writing

Notes on UX, AI products and shipping things that actually work.

July 6, 20264 min read

The model is rarely the product.

What building AI-enabled products taught me about workflows, trust and human control.

May 25, 20264 min read

RAG is not a knowledge strategy.

Why throwing documents into a vector database is not the same as making your organisation's knowledge usable.

April 20, 20263 min read

Your AI demo works. Now prove that it's reliable.

A practical approach to AI evaluations, failure cases and confidence thresholds.

March 16, 20263 min read

How can you talk about GEO when your content is hidden behind JavaScript?

Before you optimise for AI visibility, check what's actually visible.

February 9, 20263 min read

Coaching a junior women's volleyball team taught me more about UX than any framework ever did.

What two weekly volleyball trainings taught me about watching users, giving feedback that lands, and iterating under pressure.