Selected Projects

Things I've built, shaped and shipped.

A mix of product, strategy and AI-enabled experiments — built with curiosity.

01AI content platform · SaaS

EndlichSichtbar

SME owners spend hours per week on content creation with minimal ROI. I identified this gap through user research, then designed and shipped an AI-assisted SaaS platform that automates social media post generation — from concept to live product in under 3 months. Sole founder: product strategy, UX, tech stack, go-to-market.

"AI content platform for SMEs — from problem to live product."

AISaaSFounderSupabaseLovableStripe
EndlichSichtbar — AI social media platform for SMEs
02Habit & motivation app

My Comeback Journey

Designed and shipped a fully functional habit and motivation app with auth, subscriptions, gamification and AI-supported workflows. Owned the entire product lifecycle: user research, UX, development, payment integration and launch. Built to validate whether engagement loops actually change behaviour — not just track it.

"Habit & motivation app — full product lifecycle, solo."

ClaudeSupabaseVercelStripeLovableGamification
My Comeback Journey — habit & motivation app marketing visual
03AI visibility tool · Lead generation

GEO Check App

Built a live tool that analyses how content appears inside large language models and identifies opportunities to improve AI visibility. Designed as a lead magnet with rate limiting, Supabase storage and a Claude API integration. Targeted at SMEs navigating the shift from SEO to GEO.

"Where does your content appear in AI — and how do you improve it?"

GEOAI VisibilityClaude APISupabaseLead Generation
GEO Check App — live AI visibility radar showing brand presence across ChatGPT, Claude, Perplexity and Gemini
04SIDE PROJECTS · FOR FUN

Side Projects — Because I Can't Stop Building

Outside of work, I build things for fun, for my volleyball team, for friends and for myself. When I can't find what I need, I build it. When something sounds interesting, I try it. When an API looks fun, I integrate it.

A beach volleyball prediction game. An AI recipe app with macro tracking and image recognition. A Gran Canaria trip planner with Claude integration, maps and daily itineraries. A team app with mental coaching, goal tracking and MVP voting. A summer training sign-up system with admin controls and 12-hour cutoff logic. A Chaos Cup scavenger hunt app for a friends trip. A crypto trading agent in progress.

None of these were assigned. All of them taught me something.

"APIs at midnight. Shipping by morning."

LovableClaude APISupabaseStripeMaps APIImage RecognitionJust for fun
More on request
Side projects collage — volleyball team app, training planner, recipe tracker, Gran Canaria trip planner and more
05Brand · web · print · photography

konzept.b — Brand identity for a modern planning studio

Full brand identity launch for a newly founded planning studio: logo, stationery, brochure, photography, web design and development. Delivered a coherent design system from scratch — on brief, on time, with measurable recognition value at market entry.

"Brand launch — end-to-end, zero to recognition."

Brand IdentityWeb DesignPhotographyPrintArt Direction
konzept.b — Logokonzept.b — Brochure coverkonzept.b — Brochure spreadkonzept.b — Web · tabletkonzept.b — Web · mobile
Logo
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06Campaign · concept · photography

125 Jahre Raiffeisen — Emotionalising the Jubilee

Developed the creative concept for the 125-year anniversary of Raiffeisenbank Rigi. End-to-end ownership: project lead, concept, research, photography, editing, design, budget and post-production. Turned a historic milestone into a visual team story that lived beyond the campaign.

"Campaign concept — from idea to out-of-home."

ConceptPhotographyArt DirectionCampaignOOH
125 Jahre Raiffeisen — Team portraits125 Jahre Raiffeisen — Out-of-home billboard
What I think about

The questions behind the projects.

AI shaping onboarding, support and personalisation
Designing systems that motivate without manipulating
Turning features into outcomes people return for
Practical AI for small teams
Research, journeys and product decisions
Interfaces where AI, clarity and emotion meet