A Swiss digital professional at the intersection of strategy, creativity and technology.
I started in communication and marketing, but curiosity pulled me deeper into product building. One small experiment turned into a side project, the side project turned into something real — and over time that became my focus.
Today I work at the intersection of UX, AI and digital products. I care about onboarding, personalization, automation and user journeys — especially where they decide whether something is actually used. That includes GEO: understanding how brands and content actually get surfaced inside AI answers, and helping businesses adapt as visibility shifts from search engines to AI models. I like building things that are useful, thoughtful and genuinely shipped.
Still believes great digital experiences work like good volleyball teams: communication, timing and trust.
Started in marketing. Accidentally became obsessed with UX, AI and digital products — and never quite recovered. Swiss precision meets chaotic AI experimentation.
